Choose Your Flooring At Home

About Us


Home Choice Flooring was created in 2005 by Tim Farndon, who saw an opportunity in Herefordshire to offer a "Choose at Home" carpet and flooring service, where the customer is able to pick from a vast selection of samples in the comfort and natural light of their own home.

Tim's focus is to provide a friendly, efficient service with traditional business values. He aims to constantly exceed customers' expectations, and with this in mind, the emphasis of his business is threefold:
  • Exceptional service at the best price.
  • Genuine advice without any pressure to buy.
  • The highest standard of fitting from Home Choice Flooring's small team of local Hereford fitters.

Tim has combined his friendly approach, organisational skills, product knowledge and attention to detail to create a successful company with traditional service and values. He has been in the trade for over 12 years and his local fitters have all been in the trade for between 20 and 40 years, working for Home Choice flooring since its conception.

"Having worked for other carpet and flooring retailers for 5 years I decided to make the move and start up my own business. I have taken on board all of the aspects that previous flooring companies I have worked for did well and combined this with my own ideas and values on how a local business should be run and the standard of service it should provide. I carefully choose the best value products in the market place in order to give my clients the best quality flooring at the best price."
Carpet Manufactures, Floor Covering, Hereford, Herefordshire